About

About

Experience
Head of Content & Communications

London Institute of Business & Technology, UK

April 2020 - Present

  • Ensuring all content is on-brand, consistent in terms of style, quality & tone of voice and optimized for search.
  • Mapping out a content strategy that supports and extends marketing initiatives.
  • Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
  • Integration of content activities within traditional marketing campaigns.
  • Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
  • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
Corporate Communications Officer

ATG Intelligent Glove Solutions, Sri Lanka

March 2018 - February 2020

  • Developing and disseminating public relations materials that increase Company’s visibility among stakeholders and lawmakers

  • Building and maintaining relationships with journalists, bloggers, investors and customer audiences that will help advance the Company’s work

  • Identifying target audiences and creating strategies to effectively engage them

  • Ensuring digital marketing content aligns with the brand’s identity and message, and assisting with marketing campaigns as needed

  • Working closely with leaders and executives to develop and strengthen employee engagement activities

Account Manager

Adfactors PR Sri Lanka

August 2017 - February 2018

  • Wrote and presented business proposals to prospective clients

  • Collaborated with clients from various industries to create effective digital marketing campaigns

  • Managed simultaneous projects on various clients’ accounts on a rolling basis

Business Editor

The Nation Newspaper, Sri Lanka

November 2016 - July 2017

  • Conducting interviews with readers, sources and anyone directly involved in a story

  • Quickly collecting and analysing information on any breaking news stories

  • Writing features and news stories and then submitting them to the editor before publication

  • Attending press launches, meetings and conferences etc

  • Following up leads for potential new stories

  • Sourcing and interviewing professionals, victims and academics for case studies and comments

Copywriter

Ashraff Associates

January 2014 - March 2015

  • Writing focused concise and engaging material for different market

  • Presenting various options to clients, ideas, samples etc

  • Working with a talented mix of designers, writers and account managers

  • Researching a client, their market and also their competitors

  • Scripting, editing and directing documentaries/Television and Radio Commercials

Journalist

The Nation Newspaper, Sri Lanka

October 2012 - December 2014

Skills
  • SEO and Google Analytics
  • Social Media Strategy
  • Marketing
  • Web Content Development
  • Copywriting
  • Corporate Blogging
  • Project Management
  • Layout Design
  • Photo Editing
  • Market Research
Education
Bachelor of Arts in Humanities

Aquinas University College, Sri Lanka

Mass Communication
Sociology
English Literature

2017

Master of Arts in English Studies

University of Colombo, Sri Lanka

2021

Other Experiences
  • As the Business Editor of Nation, joined President Hon. Maithreepala Sirisena’s Delegation to Malaysia to mark the 60th anniversary of bilateral relations between the two nations (2016).

 

  • Participated in TechCamp Chennai: Tech Tools for Startups – A 2 day, interactive workshop that connected technology experts with local groups seeking to apply technology to tackle specific issues & find solutions organized by the American Embassy of Sri Lanka. (2017).

 

  • Hosted/moderated a networking event Coffee with PM with then Prime Minister Hon. Ranil Wickremasinghe. The event served to facilitate a platform for social media influencers to initiate a dialogue with the Premier regarding matters concerning youth. (2019)

Portfolio

Portfolio

Testimonials

Testimonials

Janet Green
Janet Green

Awesome! You’re creative, smart and edgy – just what we needed for our mobile application startup! Your graphic design looks and works great for us, so we will be contacting you soon!

Steven Morris
Steven Morris

I would definitely recommend your services to everyone who’s looking for quality web/graphic design. I am 100% satisfied with the outcome, and would like to thank you for the hard work on…

Amy Jones
Amy Jones

I’m happy to be able to install, manage and customize the theme without anyone’s help! thank you so much for the wonderful job you’ve done for me, and I really hope to…

Contacts

Contacts

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