Head of Content & Communications

London Institute of Business & Technology, UK

April 2020 - Present

  • Ensuring all content is on-brand, consistent in terms of style, quality & tone of voice and optimized for search.
  • Mapping out a content strategy that supports and extends marketing initiatives.
  • Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
  • Integration of content activities within traditional marketing campaigns.
  • Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
  • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
Corporate Communications Officer

ATG Intelligent Glove Solutions, Sri Lanka

March 2018 - February 2020

  • Developing and disseminating public relations materials that increase Company’s visibility among stakeholders and lawmakers

  • Building and maintaining relationships with journalists, bloggers, investors and customer audiences that will help advance the Company’s work

  • Identifying target audiences and creating strategies to effectively engage them

  • Ensuring digital marketing content aligns with the brand’s identity and message, and assisting with marketing campaigns as needed

  • Working closely with leaders and executives to develop and strengthen employee engagement activities

Account Manager

Adfactors PR Sri Lanka

August 2017 - February 2018

  • Wrote and presented business proposals to prospective clients

  • Collaborated with clients from various industries to create effective digital marketing campaigns

  • Managed simultaneous projects on various clients’ accounts on a rolling basis

Business Editor

The Nation Newspaper, Sri Lanka

November 2016 - July 2017

  • Conducting interviews with readers, sources and anyone directly involved in a story

  • Quickly collecting and analysing information on any breaking news stories

  • Writing features and news stories and then submitting them to the editor before publication

  • Attending press launches, meetings and conferences etc

  • Following up leads for potential new stories

  • Sourcing and interviewing professionals, victims and academics for case studies and comments


Ashraff Associates

January 2014 - March 2015

  • Writing focused concise and engaging material for different market

  • Presenting various options to clients, ideas, samples etc

  • Working with a talented mix of designers, writers and account managers

  • Researching a client, their market and also their competitors

  • Scripting, editing and directing documentaries/Television and Radio Commercials


The Nation Newspaper, Sri Lanka

October 2012 - December 2014

  • SEO and Google Analytics
  • Social Media Strategy
  • Marketing
  • Web Content Development
  • Copywriting
  • Corporate Blogging
  • Project Management
  • Layout Design
  • Photo Editing
  • Market Research
Bachelor of Arts in Humanities

Aquinas University College, Sri Lanka

Mass Communication
English Literature


Master of Arts in English Studies

University of Colombo, Sri Lanka


Other Experiences
  • As the Business Editor of Nation, joined President Hon. Maithreepala Sirisena’s Delegation to Malaysia to mark the 60th anniversary of bilateral relations between the two nations (2016).


  • Participated in TechCamp Chennai: Tech Tools for Startups – A 2 day, interactive workshop that connected technology experts with local groups seeking to apply technology to tackle specific issues & find solutions organized by the American Embassy of Sri Lanka. (2017).


  • Hosted/moderated a networking event Coffee with PM with then Prime Minister Hon. Ranil Wickremasinghe. The event served to facilitate a platform for social media influencers to initiate a dialogue with the Premier regarding matters concerning youth. (2019)



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